Internal Team Branding
While working at Method, I lead a design team of 4. We would have regularly scheduled one-on-ones, feedback sessions, collaborations, and virtual team activities. As an internal team, we came up with a team name and brand that we could use when presenting work or when creating personal swag. It was a fun way for us to work together and play around with a brand as we continued to grow and evolve. This was the base design that I made for the team, which was later used by others and evolved. "Team Beefed" was a joke on the idea of "beefing it", which allowed us to just try silly things and not take it too seriously, flexing our design muscles. Also, when stacked it appears as "Bee Fed", which reads as "Be Fed", which in turn reflects the reason we started the team: to stay creative and fulfill our design explorations outside of the standard client work.
